My rating: 4 of 5 stars
Like a lot of people, I first came across Simon Sinek by watching his TED Talk. Packed with examples and case studies it demonstrates the tendency many businesses and individuals have of concentrating on what they do, and how they do it whilst forgetting WHY.
Starting with the WHY enables us to uncover our own purpose in order to communicate it to others.
This book is equally relevant to business owners, leaders and individuals.